Google has basically perfected its system over the years, so it usually knows what someone is trying to search for. The search engine tries to match a search query with what the searcher actually wants to see. Search intentĪ user’s search intent is a top priority for Google. In addition to Twitter SEO factors, let’s review some of the factors that go into Google search rankings. This means everything you say on Twitter is connected to your brand, and your tweets can also contribute to your overall Google ranking. Google indexes Twitter profiles and public tweets. If your profile is public, then your tweets can be found on Google. A good reputation is key, especially if you want to stand out among similar brands on the platform. This ultimately helps build brand recognition and credibility. Relevant, high-quality content allows your brand to establish itself as a reliable source of information. Optimizing your tweets helps establish your brand as a thought leader or authority in your industry. The more organic engagement you earn, the more love you’ll get from the algorithm Authority and reputationĪnother key factor Twitter considers is an account’s authority and reputation. Including these elements in your tweets helps you reach people who are more likely to engage with your content. This is why using relevant keywords and hashtags in your tweets is essential. Engagement metrics like retweets, quote tweets, likes, and replies are all visibility factors. If a popular tweet gets a lot of engagement and sparks conversations, Twitter wants to highlight it. People can also look up hashtags around topics they’re interested in, whether they’re recommended in the Explore tab or the user searches for a hashtag directly in the search bar. For brands, trending hashtags are still a great way to reach an engaged audience.Īccording to Twitter, when brands use relevant hashtags to tap into trending conversations on the platform, they see an increase in brand awareness, message association, and even purchase intent. Twitter uses hashtags to categorize content and help people discover topics and brands they may be interested in. If your tweets or profile don’t match that intent, Twitter won’t feature your brand in the results. If someone was to search for “Emily in Paris,” then they’re expecting to see tweets about the show. Does your tweet match what someone searched? The most important factor Twitter considers when ranking your tweets is the relevancy to a search query. Let’s go over each of these Twitter SEO ranking factors in more detail. If you want to optimize your tweets for search, you have to understand how Twitter’s algorithm ranks search results. This is a Twitter carousel that pops up in Google search results if you search for Hootsuite: Even people who aren’t on Twitter can find your brand’s profile or tweets by searching your brand name. Public tweets and profiles can be discovered on Google. Optimizing your Twitter presence can also help your brand boost reach outside the platform. This helps increase brand awareness and gets your content in front of the right people. When your brand’s tweets rank higher in search results for relevant keywords and phrases, they are more likely to be seen by a wider audience. Twitter SEO helps build brand recognition by increasing the visibility and reach of your tweets and profile. Most platforms have created enhanced search capabilities that make social SEO essential across all platforms, Twitter included. Social media platforms are a valuable discovery channel for brands. That’s right - Twitter SEO is beneficial for your search rankings on the platform itself and can also help your brand’s tweets show up in Google search results. But Twitter SEO gives your tweets a boost in visibility and reach - both on and off the platform. ![]() You probably know that you can target specific keywords on your website to improve its rankings on search engine results pages (SERPs). Twitter SEO is the process of optimizing your tweets and profile to rank higher in search results. Bonus: Download a free social SEO checklist and follow pro tips for Facebook, Instagram, TikTok, YouTube, Twitter, and LinkedIn to get your posts seen by more people.
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